Books for Your Brain and Your Business
I've put together this
list of books and tapes to help you save time, increase profits,
and reduce stress.
Click on any item's image or title and
you will be taken directly to the order page.
297 pages, 7x10"
How to Do Space Age Work with a Stone Age Brain™
Americans have less than half the leisure time they enjoyed 20 years
What happened to the 40-hour work week?
Whether you run your own business or are one of 20 million American
employees who bring work home, Eve Abbott brings you the keys
to overcome information overload, paper piles and mind-numbing
email. Let Eve show you How to Do Space Age Work
with a Stone Age Brain™. If you have a family or
a home you are in the 'business of having a life' and when you
use it as your second work office the chaos multiplies exponentially!
In this book, you’ll find new ways to look at your toughest challenges
in the fast-paced, overloaded workplace of today. This entertaining,
highly interactive guide offers easy online assessments to help
you design your own personal organizing solutions to match your
individual work style.
Use Eve's proven brain-based organizing tips to increase your personal
profit margin by becoming 25% more effective at home and in your
business. Save time, save money, and reduce stress.
Daniel H. Pink. Paperback $9.75
Gone is the age of "left-brain"
dominance. The future belongs to a different kind of person with
a different kind of mind: designers, inventors, teachers, storytellers—
creative and empathic "right-brain" thinkers whose abilities
mark the fault line between who gets ahead and who doesn't.
Drawing on research from around the world,
Daniel Pink outlines the six fundamentally human abilities that
are essential for professional success and personal fulfillment—and
reveals how to master them.
By Patrick Renvoise
& Christophe Morin
Selling to the Old
Brain: How New Discoveries In Brain Research Empower You To Influence
Any Audience, Anytime
What is the Old Brain and why is it important to anyone?
New research in neuroscience reveals that the human brain is categorized
into three separate parts that act as separate organs with different
cellular structures and different functions:
The "New Brain" thinks; it processes rational data.
The "Middle Brain" feels; it processes emotions and feelings.
The "Old Brain" decides; it reviews input from the other two brains
and controls the decision making process.
Traditionally, we have been taught to communicate to the New Brain,
logically and rationally, while failing to address the true decision
maker, the primitive Old Brain, in a language it can understand.
In this groundbreaking book, authors teach how to build and deliver
messages that provide maximum impact by speaking directly to the
Old Brain. The principles in this unique book will revolutionize
the way executives, marketing and sales professionals communicate
and sell so they successfully influence any audience, anytime.
By Kelly Howell
Available on CD.
High Focus: Activate
In this program, pure Beta window frequencies bring you to a high-powered,
high-performance brain state ideal for quick thinking and deep
concentration. Boost your ability to focus mentally and concentrate
for extended periods of time. The program's subtle, nondistracting
sounds make it ideal for use while you work, study or write. Psychiatrists
and therapists have found High Focus beneficial in treating Attention
Deficit Disorder. Athletes and sports trainers tell us it's excellent
preparation for physical activities that involve hand-eye coordination,
such as tennis or golf. Beta frequencies and the nondistracting
sound of wind.
You are wide-awake, alert. Your mind is sharp, focused. It makes connections
quickly, easily and you're primed to do work that requires your
full attention. In the Beta state, neurons fire abundantly, in
rapid succession, helping you achieve peak performance. New ideas
and solutions to problems flash like lightning into your mind.
Beta training is one of the frequencies that biofeedback therapists
use to treat Attention Deficit Disorder.
Beta-centered programs help you prepare to take an exam, play sports,
give a presentation, analyze and organize information, and other
activities where mental alertness and high levels of concentration
are key to your success.
Brain Sync Series
Available on CD.
Learning: Enhance Memory and Concentration
Ever wish you could learn more, faster, and retain the information
longer? Stimulate your memory receptors and neural pathways with
the Theta frequencies embedded in this program. They'll help you
increase your clarity of mind, profoundly improving your ability
to study, integrate and store new information. Use this tape whenever
you feel the need to absorb new ideas and procedures quickly.
You'll be astounded by the results! Theta frequencies and music
Going deeper into relaxation, you enter the elusive and mysterious
Theta state where brain activity slows almost to the point of
sleep, but not quite. Theta is the brain state where magic happens
in the crucible of your own neurological activity. Theta brings
forward heightened receptivity, flashes of dreamlike imagery,
inspiration, and your long-forgotten memories. Theta can bring
you deep states of meditation. A sensation of "floating." And,
because it is an expansive state, in Theta, you may feel your
mind expand beyond the boundaries of your body.
By David Shenk
Available in hardcover.
Data Smog : Surviving the Information Glut
Revised and Updated Edition
Media scholar (and Internet Enthusiast) David Shenk examines the troubling effects of information proliferation on our bodies, our brains, our relationships, and our culture, then offers strikingly down-to-earth insights for coping with the deluge.
With a skillful mixture of personal essay, firsthand reportage, and sharp analysis, Shenk illustrates the central paradox of our time: as our world gets more complex, our responses to it become increasingly simplistic.He draws convincing links between data smog and stress distraction, indecision, cultural fragmentation, social vulgarity, and more.
But there's hope for a saner, more meaningful future, as Shenk offers a wealth of novel prescriptions—both personal and societal—for dispelling data smog.
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